“How well do we know each other?”: detecting ties strength in multidimensional social networks

The advent of social media have allowed us to build massive networks of weak ties: acquaintances and nonintimate ties we use all the time to spread information and thoughts. Conversely, strong ties are the people we really trust, people whose social circles tightly overlap with our own and, often, they are also the people most like us. Unfortunately, the social media do not incorporate tie strength in the creation and management of relationships, and treat all users the same: friend or stranger, with little or nothing in between. In the current work, we address the challenging issue of detecting on online social networks the strong and intimate ties from the huge mass of such mere social contacts. In order to do so, we propose a novel multidimensional definition of tie strength which exploits the existence of multiple online social links between two individuals. We test our definition on a multidimensional network constructed over users in Foursquare, Twitter and Facebook, analyzing the structural role of strong e weak links, and the correlations with the most common similarity measures.